The 2025 Marketing Bootcamp Workbook is a practical, fill-in-the-blank guide designed to help small business owners establish a strong marketing foundation using data, branding, digital strategy, and customer insights.

This 12-page workbook includes:

• Data & Customer Insights Tools
• Customer Segmentation Exercises
• Marketing Goals Planning
• Branding Foundations
• Social Media Planning
• Digital Marketing Roadmap
• Website Analytics Tracker
• Reputation Management Tools
• Customer Journey Mapping Worksheet

This package also includes a one-hour strategy session with Ryan Hecht, VP of Marketing and Communications to review the workbook and develop your marketing plan.