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Sales Bootcamp: "Master Value Selling"

October 23, 2026 9:30 AM - 11:00 AM (MDT)

Description


About This Series : Every salesperson has heard it: "Your price is too high." "How much?!" "We went with someone cheaper." This series is about making sure you hear it a lot less.

Over three sessions we’ll break down exactly how to sell value instead of price, stand out from competitors, and close deals with more confidence. Every session is hands-on, built around real situations, and immediately applicable.

 

Value to Attendees :This bootcamp is designed for anyone in B2B or B2C sales, business owners, and entrepreneurs who are tired of competing on price and ready to start winning on value. You'll learn how to have better conversations earlier in the sales process, build a stronger case for what you charge, and close bigger deals with less pushback. 


Every session builds on the last and comes with a workbook where you'll build your own sales assets in real time using the frameworks we cover together. You leave with techniques you can use right away.


Duration :Three 90-minute interactive sessions that build upon each other to create a complete value-based selling system. Meeting on Fridays starting October 23rd. Sessions will be held on October 23rd, 30th, and November 6th. 

 

 

Key Takeaways:

 

✅ A simple framework for putting a real dollar figure on what your solution is worth so price stops being the whole conversation


✅ How to ask the right questions early so you understand what your prospect needs and can position your solution as the obvious choice


✅ Strategies for standing out from competitors so you stop sounding like everyone else 


✅ How to build and deliver a pitch that keeps value front and center instead of letting price take over


✅ A workbook with templates you build out during the sessions and take back to work on Monday

            


About Your Instructor:

 

Jay Mays' sales career started in 1996 selling dial-up accounts and web hosting plans to small businesses. Back then his CRM was a Nike shoebox full of index cards. Over the past 30 years a lot has changed. Jay's drive to help clients win hasn't.

 

He's closed hundreds of deals with companies like AT&T, Red Bull, and the Miami Marlins. For the sake of optimism, he never kept track of the losses. That said there are a handful of heartbreakers he still pulls his best sales stories and lessons from.

 

Jay is also a recovering stand-up comedian. That background isn't a gimmick. It's why the training sticks when everything else gets forgotten by Monday.

 

For the past decade Jay has been the founder of Pitch Lab, a B2B sales consulting and training firm. His clients see higher win rates, larger deal sizes, and a forecast they can finally trust.

 

Learn more about Jay here: www.PitchLab.io 

Learn more about Jay by visiting him on LinkedIn: www.linkedin.com/in/jaysmays

Time

9:30 am - 11:00 am October 23rd, October 30th, November 6th

Pricing

$150: Investor Members (Trustee Level and above)

$200: Members (Core, Pro, and Champion Levels)

$250: Non-Members

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Contact Information

Name: Ali Stofflet, Greater Arvada Chamber of Commerce
Phone: (303) 424-0313
Email: ali@arvadachamber.org
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