Your financial statements are telling you a story about your business — but only if you know how to read them. Most business owners hand their numbers off to a bookkeeper or CPA and never look at them again. This class changes that relationship. In 90 minutes, you will learn to read and understand the three core financial statements — the P&L, the balance sheet, and the cash flow statement — in plain English, without needing an accounting degree. We will walk through what each statement actually tells you, why profit and cash are not the same thing, and how to calculate your gross margin — the single most important number most business owners have never looked at. A local CPA will walk through a real anonymized P&L live, so you can see exactly what to look for and what to ignore. You will leave knowing more about your own financials than most business owners ever do. This class is for anyone who feels uncomfortable opening their monthly reports, who relies entirely on their accountant without understanding what the numbers say, or who has simply never had anyone explain this in language that actually makes sense. If you have ever nodded along in a financial conversation while secretly having no idea what was being discussed, this one is for you. What you will walk away with: A clear understanding of your three financial statements, your gross margin percentage, your top expense categories as a percentage of revenue, and at least one question ready for your bookkeeper or CPA.
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